George Dewey
About George Dewey
Chief Brand Officer George Dewey
George Dewey holds the position of Chief Brand Officer, leveraging his extensive experience in marketing and digital communications. His career trajectory includes significant roles at major companies such as McCann, SpaceX, Moxie, 20th Century Fox, and Annapurna Pictures. George co-founded the advertising agency Maximum Effort along with Ryan Reynolds in 2018, where he continues to apply his expertise in brand strategy and creative execution.
George Dewey Education and Expertise
George Dewey earned an M.B.A. from NYU Stern and holds a B.A. in English from Georgetown University. His academic background and professional experiences collectively contribute to his comprehensive understanding of marketing and brand management. George's tenure in various high-profile positions showcases his expertise in creative direction, digital marketing, and brand communications.
George Dewey Career Background
George Dewey began his career at advertising agency McCann, where he rose from intern to Executive Creative Director. He handled major accounts including Verizon, Weight Watchers, and the U.S. Army. Following McCann, he took senior communications and digital roles at SpaceX and Moxie. At 20th Century Fox, Dewey served as Head of Digital Marketing, overseeing campaigns for films such as DEADPOOL, LOGAN, HIDDEN FIGURES, and THE MARTIAN. Before co-founding Maximum Effort, he held the position of President of Digital at Annapurna Pictures.
George Dewey Achievements
Throughout his career, George Dewey has been instrumental in several high-profile marketing campaigns. At 20th Century Fox, he led digital marketing initiatives for critically acclaimed films including DEADPOOL, LOGAN, HIDDEN FIGURES, and THE MARTIAN. As a co-founder of Maximum Effort, George Dewey continues to influence the advertising industry by driving innovative and engaging brand campaigns.