Isabel Greenfield
About Isabel Greenfield
Isabel Greenfield is a Content Marketing Manager at MNTN, specializing in advertising and Connected TV. She has a diverse background in marketing and sales, with previous roles at Roku Inc., BeautyRx Skincare, and Conversant.
Current Role at MNTN
Isabel Greenfield serves as the Content Marketing Manager at MNTN, a position she has held since 2021. In this role, she focuses on developing and executing content strategies that align with the company's marketing objectives. Her work involves creating informative and engaging content that addresses the evolving landscape of advertising, particularly in Connected TV. Isabel's contributions include writing blog posts and articles that explore performance marketing and its implications for TV advertising.
Previous Experience in Advertising
Isabel has extensive experience in the advertising sector, having worked at Roku Inc. in various roles from 2016 to 2021. She started as an Account Manager and later transitioned to Ad Sales Marketing and Content and Creative Strategist. Her responsibilities included managing client accounts and developing marketing strategies for the West Coast region. Prior to Roku, she worked at SET by Conversant as a Sales Planner and at Conversant, LLC as an Account Manager.
Internship History
Isabel's early career included several internships that provided foundational experience in the industry. She interned at 18 Media / Gentry Magazines for six months in 2007 and at Personality Hotels for two months in 2009. Additionally, she completed a one-month internship at Bloomsbury in 2007. These roles allowed her to gain insights into content creation and marketing strategies.
Educational Background
Isabel Greenfield earned a Bachelor of Arts in English Literature from New York University, where she studied from 2008 to 2012. Prior to her university education, she graduated from Menlo School, obtaining her High School Diploma in 2008. Her academic background has equipped her with strong writing and analytical skills, which she applies in her current role and throughout her career.
Published Works and Contributions
Isabel has authored articles that focus on advertising trends and strategies, including 'Move Over, Brand Awareness: Performance is Stealing the (TV) Show' and 'Streaming TV Advertising: Complete Guide for Marketers.' She has also contributed to MNTN Research with a B2B case study that examines the role of emotion in advertising. Her writing reflects her expertise in performance marketing and its impact on television advertising.