Matt Collins
About Matt Collins
Matt Collins serves as the Head of Product Marketing at MNTN, where he leads initiatives focused on performance marketing. He has extensive experience in marketing roles at companies such as Nokia, Roku, and Atari, and holds an MBA from Indiana University.
Work at MNTN
Matt Collins serves as the Head of Product Marketing at MNTN, a role he has held since 2022. In this position, he leads product marketing initiatives and program management, focusing on performance marketing strategies. His work involves launching SaaS platforms for CTV and TV advertising, targeting VC-backed, direct-to-consumer brands and small to medium-sized businesses. Collins emphasizes the importance of creative strategies to enhance performance marketing efforts.
Previous Experience in Marketing
Collins has extensive experience in marketing across various companies. He worked at Nokia in multiple roles, including Global Director of Applications and Partner Marketing from 2011 to 2014, and Director of eContent Strategy from 2007 to 2009. His tenure at Roku Inc. as Senior Manager of Ad Growth Marketing lasted from 2021 to 2022. Additionally, he served as Vice President of Marketing and Communications at Ampush from 2015 to 2017 and held the position of Senior Vice President of Marketing at Simulmedia, Inc. from 2017 to 2020.
Educational Background
Matt Collins holds an MBA in Marketing from the Kelley School of Business at Indiana University. He also earned a BA in English from Amherst College. In 2022, he furthered his education by studying at the Product Marketing Alliance. His educational background supports his extensive career in product marketing and strategic marketing roles.
Achievements in Marketing Strategy
Throughout his career, Collins has demonstrated a strong ability to enhance company profitability and reduce marketing costs. He increased profitability by over 30% while cutting marketing expenses by 50% through integrated marketing strategies. He has also led product marketing for a partner marketing program aimed at Fortune 500 brands, agencies, and publishers of mobile apps and games.
Speaking Engagements and Industry Contributions
Matt Collins is an experienced speaker who has presented at major industry conferences. He has appeared on television, radio, podcasts, and livestreams, sharing insights on performance marketing and advertising strategies. He also hosts a podcast that focuses on individuals who have successfully navigated significant life changes, showcasing his commitment to sharing knowledge and experiences within the marketing community.