Rex Tercero
About Rex Tercero
Rex Tercero is the Director of Performance Analytics at MNTN, where he has worked since 2010. He has a strong background in data analysis, programmatic media buying, and has mentored individuals who have advanced to high-level positions in marketing.
Current Role at MNTN
Rex Tercero serves as the Director of Performance Analytics at MNTN, a position he has held since 2010. He was the 8th employee hired at the company and is currently the 3rd most tenured employee. In this role, he focuses on optimizing performance analytics to drive effective marketing strategies. His extensive experience in programmatic media buying and header bidding supports MNTN's objectives in the competitive advertising landscape.
Previous Experience at Reading Partners
Rex Tercero worked at Reading Partners from 2018 to 2020 as an Advisor in Los Angeles, California. In addition to his advisory role, he volunteered with the organization from 2017 to 2024, contributing a total of seven years. His involvement with Reading Partners reflects his commitment to educational initiatives and community service.
Background in Performance Marketing
Prior to his current role, Rex Tercero was the Performance Marketing Manager at Organize.com from 2005 to 2010. He has also held various positions at MNTN, including Director of Ad Operations and Director of Client Services. His diverse experience in performance marketing has equipped him with a robust understanding of the industry.
Education and Expertise
Rex Tercero earned a B.A. in Economics/Administrative Studies from the University of California, Riverside, studying from 1999 to 2003. He later obtained an M.B.A. in Finance from Cal State Fullerton, College of Business and Economics, completing his studies from 2007 to 2010. His educational background supports his expertise in data analysis, database management, and various marketing and analytics tools.
Mentorship and Professional Development
Rex Tercero has mentored individuals who have progressed to high-level positions, including Co-Founder of Consumer Products and VP of Digital Marketing. His mentorship reflects his commitment to professional development and the growth of talent within the marketing and analytics fields.