ModiFace
ModiFace develops augmented reality and AI technologies for the beauty industry, offering virtual try-on experiences for makeup, hair, and nails, as well as skin analysis tools. The company collaborates with L'Oréal and serves nearly a billion consumers worldwide through partnerships with over 100 companies in more than 100 countries.
ModiFace Products
ModiFace offers a variety of augmented reality (AR) and artificial intelligence (AI) powered virtual try-on solutions for the beauty industry. The Makeup Virtual Try-On allows users to preview lip, eye, cheek, face, and brow products. The Hair Virtual Try-On enables users to try different hair colors on their image or through live video. Additionally, the Nail Virtual Try-On lets users test different nail colors, finishes, and art. ModiFace also offers a Skin Analysis tool that can identify over 20 clinical skin signs and 15 skin concerns, providing accuracy similar to a dermatologist.
Augmented Reality Features
ModiFace incorporates advanced AR features in its technology. These features include before and after comparisons, options to save and share results, and the ability for renderings to adapt to different lighting and skin tones. The system offers finishes such as glitter, gloss, metallic, sheer, matte, creams, powders, dewy, glow, wet, and satin. Users can access technology on web, app, and in-store platforms. These AR features provide a comprehensive virtual experience to consumers, making it easier to choose beauty products that match their needs.
Skin Analysis Capabilities
The ModiFace Skin Analysis tool is designed to assess facial images and identify various skin concerns with high accuracy. Trained on over 10,000 images and fine-tuned in collaboration with L'Oréal experts, the tool can identify over 20 clinical skin signs and 15 skin concerns. It provides personalized skincare recommendations and can be embedded in apps as a miniprogram or API. The Skin Analysis software temporarily stores data for accurate analysis, enabling users to receive insights similar to a dermatologist's assessment.
Global Partnerships and Utilization
ModiFace technology is used by nearly a billion consumers worldwide and is integrated with over 100 partners in more than 100 countries. Key collaborations include Flipkart, Garnier UK, Lancôme, JR Heinemann Israel, Farmatodo in Colombia, Shopee, YSL Beauty, El Corte Inglés, Druni, Perfume's Club, and IMPORT PARFUMERIE. These partnerships utilize ModiFace's virtual try-on and skin analysis technologies to provide enhanced consumer experiences. For instance, Flipkart launched a ModiFace-powered Skin Analyser on their mobile app for tailored skincare recommendations.
Research and Development
ModiFace places a strong emphasis on innovation and research, reflected in its 50+ registered patents and over 300 scientific publications. The company develops in-house tracking technology for hair, face, and nails, ensuring the systems are lightweight and fast. ModiFace validates its technology on diverse and global datasets, focusing on accuracy and performance. The technology processes user images directly on the device without transmitting them to servers, prioritizing privacy and security. Additionally, ModiFace collaborates closely with L'Oréal teams for continuous improvement and leveraging expertise in beauty and skincare analysis.