Guillaume Sonolet
About Guillaume Sonolet
Guillaume Sonolet is the Chief Marketing Officer of L'Oréal Spain, known for his work on digitization projects and claims that virtual try-on technology significantly increases website engagement and purchases.
Guillaume Sonolet Chief Marketing Officer L'Oréal Spain
Guillaume Sonolet holds the position of Chief Marketing Officer at L'Oréal Spain. His role involves overseeing the marketing strategies and operations for L'Oréal within the Spanish market. His responsibilities include developing and executing comprehensive marketing plans that align with the company's objectives and goals.
Guillaume Sonolet Digital Initiatives L'Oréal Spain
Guillaume Sonolet is responsible for projects associated with the digitization efforts at L'Oréal Spain. His leadership has spearheaded various digital initiatives aimed at modernizing the company’s marketing operations and enhancing the customer experience. These projects are central to maintaining L'Oréal's competitive edge in the evolving digital landscape.
Guillaume Sonolet Virtual Try-On Technology L'Oréal Spain
One of Guillaume Sonolet's notable contributions at L'Oréal Spain is the implementation of virtual try-on technology. This innovation allows customers to virtually try on products before purchase. According to Sonolet, this technology has significantly impacted the customer engagement on the website, multiplying the time spent by users by four times, and doubling the purchases. This reflects the effectiveness of leveraging digital tools to boost online sales and customer satisfaction.