MoveOn
MoveOn.org is a multifaceted organization that engages in nonpartisan education, advocacy, and political action to influence election outcomes and support progressive causes.
Overview of MoveOn and Its Mission
MoveOn.org Civic Action is a 501(c)(4) organization dedicated to nonpartisan education and advocacy on key national issues. Meanwhile, MoveOn.org Political Action operates as a federal political committee that aids in electing candidates aligned with its members' values. The organization's primary goal is to mobilize individuals to build a thriving society. Throughout its history, MoveOn members have actively organized to promote progressive values and policies.
MoveOn's Advocacy and Mobilization Efforts
MoveOn engages its members through varied activities aimed at influencing election outcomes and policy decisions. In 2014, members made over 6.76 million phone calls to rally progressive voters in significant Senate races. During the 2020 election, they sent 155 million text messages and phoned 188,000 voters in targeted regions. The 'Real Voter Voices' initiative in 2018 collected 2,500 selfie-style videos, impacting over 20 million voters. Furthermore, the 'Vote Score' project in 2012 reached 12 million potential voters with a social pressure mailing campaign.
Key Campaigns and Initiatives by MoveOn
MoveOn has been known for several high-profile campaigns and initiatives. In 2004, the 'Bush in 30 Seconds' ad contest allowed over 1,000 members to submit their unique anti-Bush advertisements. The same year, the 'Vote for Change' concert series featured artists like Bruce Springsteen and Pearl Jam to encourage voter registration and turnout. The 'RepubliCorp' campaign in 2010 targeted the GOP for its perceived corporate ties, involving events with Republican candidates. Recently, the MoveOn's 'Banned Bookmobile' tour distributed thousands of educational materials across ten states.
Support for the Community
MoveOn members have shown consistent support for communities in need. For instance, they raised nearly $200,000 to support the Maui Community Power Recovery Fund after the Lahaina fire. Additionally, MoveOn’s Community Support Team is a year-round volunteer group that backs various campaigns and mobilizations, contributing to community resilience and progressive advocacy efforts.
Engagement and Platform Capabilities
MoveOn's online platform is designed for extensive sharing and petition growth, enabling organizations to reach millions of members. They also offer the Progressive Partner program, which grants movement allies special benefits like access to enhanced platform features and expert campaigning staff. This platform facilitates communication and mobilization efforts for various progressive causes and helps in scaling campaigns for maximum impact.