mParticle
mParticle offers a Customer Data Platform that combines real-time data quality and governance with AI-powered insights, enabling businesses to build unified customer profiles and orchestrate cross-channel marketing strategies.
Customer Data Platform Overview
mParticle offers a robust Customer Data Platform (CDP) that integrates real-time data quality and governance features with AI-driven insights and predictions. The platform’s core functionality revolves around unifying touchpoints from every channel to build a comprehensive single customer profile. By leveraging artificial intelligence, businesses can target users likely to convert and mitigate churn risk efficiently.
Product Features
The mParticle platform is loaded with features, including real-time data pipelines and continuous 360º customer views. It supports data collection from web, mobile, OTT, or cross-platform apps and integrates with over 300 marketing, analytics, and data warehousing tools. Key functionalities include Journey Analytics for exploring user data without SQL knowledge, Data Master for centralized data planning, and Cortex for AI-generated user attributes and predictive audiences.
Data Privacy and Compliance
mParticle includes comprehensive tools for data privacy and compliance, offering granular controls to govern data flow based on user privacy preferences. The platform automates GDPR, CPRA, and LGPD subject requests, including consent management and data subject request forwarding. Additionally, it supports data localization to ensure compliance with regional regulations.
Industry Integrations
mParticle integrates with leading tools and platforms across various industries including retail, financial services, media, QSR & dining, travel, and gaming. This extensive integration capability ensures that businesses in diverse sectors can leverage the full potential of their customer data for personalized marketing and operational efficiency.
Flexible Pricing and Trial Options
To accommodate businesses of all sizes, mParticle offers a free trial and flexible pricing plans. The platform is designed to scale with businesses from 0 to 100, allowing users to start with any combination of data pipelines, analytics, audiences, AI prediction, or a holistic approach. Additionally, they offer a startup accelerator program providing up to one year of complimentary access.