MSIGHTS
MSIGHTS, founded in 2004, specializes in marketing data integration and reporting, offering a platform that centralizes multi-channel marketing performance data.
Company Overview
MSIGHTS, founded in 2004, specializes in marketing data integration and reporting. The company provides a robust platform that centralizes multi-channel marketing performance data, enabling real-time actionable insights. MSIGHTS serves clients globally, with operational hubs in Charlotte, NC (USA), Geneva (Switzerland), Monterrey (Mexico), and Singapore. The platform offers features such as data collection, integration, classification, reporting, and collaboration tools.
Services
MSIGHTS offers a suite of applications and integrated services aimed at ensuring data is enterprise and analytics-ready. Their services include media briefs, budgeting, planning, taxonomy, data governance, lead validation, routing, and data visualization. They also provide tools for clients to create and share custom dashboards featuring smart visualizations. The company supports over 300 source integrations for comprehensive data management.
Platform Features
The MSIGHTS platform specializes in centralizing multi-channel marketing performance data. Key features include data collection, integration, classification, reporting, and collaboration tools. Clients can use the platform to create and share custom dashboards with advanced visualizations, making it easier to gain insights and drive marketing strategies. Additionally, the platform includes a calculator on their website to help potential clients estimate cost savings and productivity gains.
Global Presence
MSIGHTS operates on a global scale, serving clients from hubs located in Charlotte, NC (USA), Geneva (Switzerland), Monterrey (Mexico), and Singapore. This extensive global presence allows MSIGHTS to cater to a diverse range of clients and ensure they receive localized support tailored to their specific market needs.
Client Solutions
MSIGHTS provides comprehensive solutions designed to streamline and enhance marketing operations. Their platform supports over 300 source integrations, ensuring robust data management capabilities. Clients can manage media briefs, budgeting, planning, taxonomy, data governance, lead validation, routing, and data visualization through a unified platform. The collaborative tools on the platform enable teams to work efficiently and make data-driven decisions.