Christina Woods
About Christina Woods
Christina Woods is the Vice President of Client Engagement, specializing in streamlining data processes and providing strategic direction in media planning and marketing data management.
Title: Vice President - Client Engagement
Christina Woods currently serves as the Vice President of Client Engagement. In this role, she is responsible for overseeing the onboarding of new clients, ensuring seamless integration and the establishment of effective communication channels from the outset. Christina focuses on providing strategic direction across the global client base, tailoring strategies to meet diverse client needs and achieve business objectives.
Experience in Agency Media Planning and Buying
Christina Woods brings over 12 years of experience in agency media planning and buying to her role. Her extensive background in this field has enabled her to develop a deep understanding of media markets, allowing her to craft effective media strategies that resonate with target audiences. This experience is crucial in her current position where she leverages this knowledge to provide strategic oversight across client engagements.
Expertise in Marketing Data Management
In addition to her experience in media planning and buying, Christina Woods has substantial expertise in marketing data management. She has effectively streamlined data processes to drive faster, higher value insights. This capability is particularly valuable in today's data-driven marketing environment, where timely and accurate data interpretation is key to strategic decision-making and measuring campaign effectiveness.
Strategic Direction Across Global Client Base
Christina Woods provides strategic direction across a global client base, ensuring that client strategies are not only innovative but also aligned with specific market contexts. Her role involves understanding and anticipating client needs, and then formulating strategies that maximize value and drive business growth. Christina's ability to tailor her strategic approach to different markets and sectors is a testament to her versatility and expertise.