Scott East
About Scott East
Scott East is the CEO and Founder of MSIGHTS Inc., established in 2004 to enhance marketing measurement and accountability.
Scott East CEO & Founder of MSIGHTS Inc.
Scott East is the CEO and Founder of MSIGHTS Inc., a company established in 2004. Under his leadership, MSIGHTS devotes its efforts to transforming marketing measurement, performance, and accountability. As CEO, Scott East is responsible for overseeing the strategic direction of the company, ensuring that it meets the evolving needs of the marketing industry.
Scott East's 20+ Year Industry Background
Scott East brings over 20 years of experience from various facets of the industry, including the agency, client, and media sides. This extensive background equips him with a comprehensive understanding of the marketing landscape, allowing him to drive MSIGHTS Inc. toward innovative solutions and performance enhancements.
Scott East's Role in Business and Product Strategy
As the CEO, Scott East is deeply involved in defining MSIGHTS Inc.'s business and product strategies. He plays a crucial role in forming strategic partnerships and leading client engagement teams to ensure the company's offerings align with the needs of its clients. His strategic vision guides the company in maintaining its competitive edge.
Scott East on Data Quality and Data-Driven Marketing
Scott East has authored several blog posts focusing on the importance of data quality and the benefits of being data-driven in marketing. His writings underscore the critical role of accurate and effective data utilization in achieving marketing success, reflecting his commitment to promoting best practices within the industry.