MSL Group
MSL is a global public relations firm operating in 40 countries with 100 offices and 2,000 employees, providing strategic counsel and creative campaigns to build influence and impact business and society.
Company Overview
MSL operates in 40 countries with 100 offices and employs 2,000 people. The company is a global public relations firm focused on building influence to deliver meaningful impact on business and the world. MSL is a collective of modern communicators dedicated to building the brands and leaders of tomorrow. The company operates with CEOs at the country level rather than one global figurehead, which allows for localized leadership and market-specific strategies.
Services
MSL provides strategic counsel and creative thinking, focusing on championing its clients’ interests through fearless and insightful campaigns. The firm offers a range of specialized functions including strategy and insights, digital and social media, media and crisis management, policy and regulation communication, citizenship, and content and video development. MSL Canada, a key regional division, emphasizes insight-driven storytelling, creative social strategies, and leveraging media and influencer relationships to connect brands with Canadian consumers.
Awards and Recognitions
MSL has been honored with numerous awards across different regions. In 2019, it was named South Asia Consultancy of the Year by PRWeek and Large Agency of the Year by Kaliedo Awards. The firm also received the 2018 India Consultancy of the Year award by Holmes Report and Campaign Asia. MSL India has consistently been recognized as a Great Place to Work in 2014, 2015, and was certified in 2016 and 2019. MSL and its clients lead in Innovation SABRE Awards nominations with 21 shortlisted campaigns in 2024.
Notable Initiatives and Programs
MSL Canada has implemented a 'One Team' approach, emphasizing collaboration and work flexibility. The 'Work Your World' program allows employees to work from any of the 100+ countries where Publicis Groupe has offices for up to six weeks per year. Additionally, MSL has been actively participating in key industry events such as Ad Age's Gen Z Summit, sharing insights on how brands can effectively connect with Gen Z audiences.
Leadership
MSL operates with a decentralized leadership model, having CEOs at the country level. Specific recent appointments include Bailey Pescatore as Managing Director of the Health practice in MSL U.S., and Rebecca Grant in a dual role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice for Publicis Groupe UK.