Mth Sense
Mth Sense, based in San Jose, CA, is a B2B marketing company specializing in ad revenue optimization through machine learning and data integration for publishers in the United States and Canada.
Company Overview
Mth Sense is a B2B marketing company based in San Jose, CA, USA. Launched in May 2012, it was part of Y Combinator's S12 batch. The company operates with a team of 11 and focuses on optimizing revenue for publishers by downloading performance data from various exchanges and publisher’s demand partners into a central data warehouse. Using machine learning, Mth Sense creates optimization strategies for ad request routing and supports regions in the United States of America and America/Canada.
Services
Mth Sense offers a range of services designed to optimize programmatic revenue for publishers. This includes yield optimization, data unification, and automating tag management. The company automates the generation and management of all ad tags, utilizes machine learning for real-time optimization of ad stacks, and provides a centralized reporting platform for performance data from demand partners. Additionally, they offer discrepancy reports to track losses incurred due to discrepancies with demand partners and focus on finding solutions to 'blind' ads.
Products and Features
Mth Sense provides a variety of products and features aimed at optimizing ad performance for publishers. Their offerings include a mobile on-device profiling and ad-serving platform, an audience library to target certain demographics and psychographics, and a unified data platform for ad-ops data aggregation and standardization. The company supports integration with DFP ad servers and is actively working on integration with AppNexus, OpenX, and AdTech based ad servers. Furthermore, they allow publishers to use their own SSP accounts or opt-in to use RevSense's SSP accounts under an 80-20 rev-share basis.
Revenue Optimization
The core function of Mth Sense is to optimize revenue for publishers through advanced machine learning techniques. By downloading performance data from various exchanges and publisher’s demand partners, the company leverages big data to detect data patterns and create optimization strategies for ad request routing. They claim to increase overall programmatic revenue by 20-100%. Additionally, the company automates reporting and tag management for operational efficiency, integrates API or programmatic hooks to configure ad servers and SSPs, and can optimize without needing multiple ad units for various geos and OS types.
Integration and Compatibility
Mth Sense is designed to be highly compatible with various ad servers and SSP platforms. It supports integration with DFP ad servers and is in the process of integrating with AppNexus, OpenX, and AdTech based ad servers. This broad compatibility allows for seamless integration and operational fluidity. By allowing publishers to use their own SSP accounts or opt-in to use RevSense's SSP accounts under an 80-20 rev-share basis, the company ensures flexibility and efficiency in managing demand partners and optimizing revenue.