Multibase
Multibase, formerly known as Goodseed and Invezo, is a Denver-based company providing advanced web3 analytics tools to enhance user engagement and retention in the B2B sector.
Company History
Multibase, formerly known as Goodseed and Invezo, was launched in 2021. It is part of Y Combinator's S21 batch and operates from Denver, CO, USA. The company serves the B2B analytics industry, focusing on fintech and Web3, providing powerful tools for user engagement and retention. At an early stage of its development, Multibase offers solutions that bridge web2 and web3 worlds, empowering businesses with detailed insights into user behavior.
Services
Multibase provides no-code web3 analytics and acquisition tools designed to grow communities and measure product interactions. The platform enables the tracking of user journeys from website to blockchain, consolidating onchain and offchain data. It allows businesses to map user addresses to social profiles for targeted marketing campaigns and generate detailed reports to tailor marketing strategies. The tools offered include visualizing user metrics, tracking retention, and monitoring conversion rates.
Products
The latest product release from Multibase is Multibase 0.4.0, which integrates web2 and web3 data for comprehensive analysis. The integration process is streamlined, taking under five minutes with the installation of a JavaScript SDK. This product enables businesses to combine various data sources, providing insights into user behavior and facilitating optimized engagement. Users can perform time, distribution, retention, and user path queries to unlock detailed insights.
Features
Multibase features powerful tools for tracking and analyzing user behavior from website interactions to blockchain activities. It allows the definition of onchain parameters to target specific wallets within an ecosystem. Businesses can generate detailed reports to monitor retention and loyalty trends, understand user overlap with other projects, and track conversion rates. Additionally, Multibase enables direct messaging campaigns and crafting perfect lookalike audiences by mapping users’ addresses to their social profiles.
Locations and Work Environment
Multibase is located in Denver, CO, USA, and offers both remote and partly remote work options. The company operates in the United States of America and the America/Canada regions. With a small team size of three, Multibase fosters a dynamic and flexible work environment, ideal for early-stage development and innovation in the B2B analytics sector.
