MVP
MVP is a technology company based in Austin, Texas, specializing in software solutions for measuring the value of partnerships and activations using AI-powered brand detection and comprehensive data analytics across various media platforms.
Services
MVP provides a range of software solutions to measure the value of partnerships and activations with precise and transparent data. They offer broadcast measurement services focused on non-commercial content, representing 77% of the Live Event Window. Additionally, MVP provides social media metrics to measure media coverage, content value, and engagement from leagues, teams, and fans. Their customer success services include success planning, strategic enablement, reporting solutions, and ongoing support. The company’s services also encompass dynamic reporting to make data digestible and actionable for various business needs.
AI-Powered Technology
MVP employs advanced AI-powered brand detection technology to provide comprehensive sponsorship valuation across different media platforms, including esports and streaming. This technology operates at 30 frames per second for logo recognition in broadcasts and streamed events, ensuring accurate and efficient brand detection. By leveraging this AI technology, MVP can deliver detailed insights and analytics to their clients.
Broadcast and Social Media Measurement
MVP offers specialized broadcast measurement services that emphasize non-commercial content, accounting for 77% of the Live Event Window. Additionally, their social media measurement services analyze media coverage, content value, and engagement levels from various entities such as leagues, teams, and fans. These metrics help clients understand their media presence and the value of their content across different platforms.
Customer Success Services
MVP’s customer success services are designed to ensure clients achieve their objectives with the company's software solutions. These services include success planning, strategic enablement, reporting solutions, and ongoing customer support. MVP focuses on delivering a comprehensive support system to help clients maximize the value and utility of their data.
Headquarters
MVP is headquartered in Austin, Texas. From this central location, the company develops and provides its sophisticated software solutions to clients worldwide. The headquarters play a crucial role in the company's operations, supporting its technology and customer service teams.