Brian Kennedy
About Brian Kennedy
Brian Kennedy is a Data Management Specialist with expertise in data analytics and client engagement strategies. He has worked at various organizations, including SponsorUnited and MVP, and holds a Bachelor of Science in Business Administration with a concentration in Sports Business from the University of Oregon.
Current Role at MVP
Brian Kennedy serves as a Data Management Specialist at MVP since 2023. His role is primarily remote and based in Austin, Texas. In this position, he focuses on data management and analytics, utilizing his expertise to enhance client engagement strategies. He acts as a subject matter expert, providing best practices and guidance to clients to improve stakeholder outcomes.
Previous Experience at SponsorUnited
Prior to his current role, Brian worked at SponsorUnited as a Sponsorship Scout from 2021 to 2022. This position was remote and located in Seattle, Washington. He conducted market research on social media platforms to improve automated pipelines and ensure the database of entities remained current and accurate.
Background in Sports Business Education
Brian studied at the University of Oregon's Lundquist College of Business, where he earned a Bachelor of Science in Business Administration with a concentration in Sports Business from 2018 to 2022. His academic experience included major capstone projects that focused on marketing and data analytics, such as 'Fan Engagement for Potential NBA Team in Seattle' and 'Seattle Kraken Partnership with Patagonia.'
Skills in Data Management and Analytics
Brian possesses advanced software skills in Tableau and SponsorUnited Software, which are essential for his work in data management and analytics. His expertise enables him to create and manage high-quality client deliverables, emphasizing storytelling through data and analytics.
Scholarship and Recognition
Brian was awarded the Gerry and Marilyn Cameron Endowed Scholarship for the academic year 2021-2022. This recognition highlights his academic achievements and commitment to his field of study.