Jake Lenz
About Jake Lenz
Jake Lenz is the Director of Marketing and Sales Strategy at MVP, with a background in marketing and strategy across various organizations. He has held leadership roles at SRS Partners and CIBC US, and he currently serves as an adjunct faculty member at Bellevue University.
Current Role at MVP
Jake Lenz serves as the Director of Marketing and Sales Strategy at MVP, a position he has held since 2024. In this role, he focuses on developing marketing strategies that align with sales objectives. His responsibilities include leveraging data analytics to inform decision-making and enhance overall marketing effectiveness. Lenz's expertise in marketing and sales strategy is instrumental in driving growth and achieving organizational goals.
Experience at Bellevue University
Since 2023, Jake Lenz has been an Adjunct Faculty Member at Bellevue University. In this capacity, he contributes to the academic environment by sharing his knowledge and experience in marketing and sales strategy. His role involves teaching courses that integrate practical insights with theoretical frameworks, benefiting students pursuing careers in business.
Professional Background in Marketing
Jake Lenz has extensive experience in marketing, having held various positions in prominent organizations. He worked as Vice President of Strategy + Insights at SRS Partners from 2022 to 2024, where he focused on strategic marketing initiatives. Prior to that, he served as a Marketing Specialist at CIBC US from 2018 to 2021 and as Coordinator of North American Brand Partnerships at BMO Financial Group from 2015 to 2016. His career also includes roles at HomeField Alliance, BMO Harris Bank, and Premier Partnerships.
Educational Background
Jake Lenz earned his Master of Business Administration (MBA) with a focus on Business Analytics and Innovation from Gies College of Business at the University of Illinois Urbana-Champaign, completing his studies in 2023. He also holds a Bachelor of Science (BS) in Marketing from Michigan State University, which he obtained in 2014. His educational background supports his expertise in data-driven marketing and business leadership.
Leadership and Strategic Insights
Throughout his career, Jake Lenz has demonstrated a strong focus on data-driven decision-making and relationship building across business units. He has a proven history of developing and executing innovative strategies to achieve team and organizational objectives. His leadership roles, including his position as President & Co-Founder of HomeField Alliance from 2017 to 2021, highlight his commitment to driving success through strategic insights.