Mylk Guys
Mylk Guys was a San Francisco-based online vegan specialty store known as the 'Amazon for Vegans', offering a wide range of products including food, beauty, healthcare, and home goods across the United States and Canada.
Company Overview
Mylk Guys was a consumer-focused company operating out of San Francisco, CA, in the USA. With a small team of six, it served as a national vegan specialty store and expanded its product offerings to include categories such as beauty, healthcare, and home goods. The company operated across the United States and Canada.
Industry Focus
Mylk Guys worked within the food and beverage sub-industry, specifically targeting vegan consumers. Their mission was to become the 'Amazon for Vegans,' offering a broad range of vegan products that spanned multiple categories, including food, beauty, healthcare, and home goods.
Expansion and Services
Mylk Guys used data analytics to predict and exclusively launch successful vegan products. Their national shipping services allowed customers across the United States to access a variety of vegan goods. Despite their innovative approach, operational challenges such as thin product margins and high logistics and shipping costs ultimately led to the company's shutdown.
Y Combinator Involvement
Mylk Guys participated in the Y Combinator startup accelerator as part of its Summer 2018 (S18) batch. This provided them with mentorship and initial funding, contributing to their early growth and development within the consumer market.
Closure and Customer Communication
Despite their efforts, Mylk Guys shut down due to an unsustainable business model. The company communicated transparently with customers, issuing pro-rated refunds for their Mylk Unlimited subscription from December 1, and ensuring refunds for any unfulfilled orders.