Narrative
Narrative offers a modular platform for data collaboration, providing solutions for various industries and roles, and features products like Connectors, Narrative Data Marketplace, and Rosetta Stone.
Services
Narrative offers a modular platform for data collaboration, providing a variety of solutions including audience activation, data cleanroom, competitive intelligence, data enrichment, data monetization, data validation, geographic intelligence, and identity resolution. Their platform serves multiple roles such as business analysts, business development, data engineers, data scientists, IT managers, legal professionals, marketers, product managers, and sales teams. The platform is designed to support users of all skill levels in navigating and managing data effectively.
Products
Narrative features several products on its platform, including Connectors, Narrative Data Marketplace, My Data, Narrative Anywhere, Query Builder, Rosetta Stone, and Rosetta AI Assistant. These tools support a wide range of functionalities from data standardization with Rosetta Stone, which provides an AI-driven data normalization layer, to Query Builder, which facilitates easy creation and management of data collaboration requests. Narrative Anywhere enables users to manage data without moving it out of their cloud, while the Narrative Data Marketplace supports both public and private data transactions.
Industries Served
Narrative's platform caters to a diverse array of industries, encompassing advertising & media, education, finance, healthcare, manufacturing, real estate, retail, and transportation. This wide-ranging industry support highlights the platform’s versatility in providing specialized data solutions tailored to the unique needs of each sector.
Key Features
Narrative's platform is equipped with a variety of key features, including automated data standardization for interoperability across ecosystems, a data cleanroom for secure data collaboration, and advanced geographic intelligence capabilities like geofencing and privacy-compliant geospatial data. The platform facilitates real-time data sharing and includes tools for competitive intelligence and identity resolution, aiding in strategic decision-making and customer data management. Additionally, its no-code software and AI assistants automate mundane tasks, further improving data handling efficiency.
Clients and Data Capabilities
Narrative’s platform is trusted by both startups and Fortune 500 companies. As of January 2, 2024, it supports approximately 7 petabytes of data from 63 providers. Their pricing model is based on the amount of data stored, processed, and used, offering pay-as-you-go options as well as discounted rates for committed usage. The platform’s data management capabilities include integration with The Trade Desk for audience activation, support for real-time data sharing, and tools like the Data Studio UI with a Narrative Query Language (NQL) editor.