NetEase Games
NetEase Games is a leading global developer and publisher of video games, known for titles like Knives Out and Harry Potter: Magic Awakened, and partnerships with major brands such as Warner Bros and Mojang AB.
About NetEase Games
NetEase Games is a leading global developer and publisher of video game IP, creating and distributing games across a range of genres and platforms. Known for popular titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint, the company has built partnerships with major entertainment brands like Warner Bros and Mojang AB, a Microsoft subsidiary. NetEase Games actively supports innovative development through its global studios located in regions including Canada, Europe, Japan, and the United States.
Notable Games by NetEase Games
NetEase Games has an impressive portfolio of popular games that cater to diverse gaming preferences. Some of their well-known titles include Knives Out, a popular battle royale game; Harry Potter: Magic Awakened, which combines card collection and role-playing elements; and Naraka: Bladepoint, a multiplayer action game. Other notable games include LifeAfter, Identity V, and Once Human. The company also has a significant presence in the mobile gaming space, with titles such as Dead by Daylight Mobile and Marvel Super War.
Global Studios and Key Developments
NetEase Games fosters global growth through its innovative studios in various regions. The company has introduced BulletFarm, a new AAA global game studio led by industry veteran David Vonderhaar, and Worlds Untold, a studio in Vancouver, Canada, led by Mac Walters. Their partnership with Sandsoft led to the creation of Stellar Gate Games, aimed at publishing games in the MENA region. Additionally, NetEase Games collaborates with Marvel Games on Marvel Rivals, a superhero team-based PVP shooter.
Partnerships and Collaborations
NetEase Games has established several significant partnerships to enhance its game development and publishing capabilities. Their collaboration with Warner Bros and Mojang AB has enabled them to leverage well-known entertainment IPs. They have also partnered with Behaviour Interactive to publish Dead by Daylight Mobile in selected Asian regions. Through their joint venture with Sandsoft, they established Stellar Gate Games to target the MENA region. Such collaborations highlight NetEase Games' strategic efforts to expand its global footprint.
User Engagement and Playtest Program
NetEase Games places a strong emphasis on user engagement through its playtest program, which allows gamers to try upcoming games and provide crucial feedback. This initiative helps the company refine and enhance game features based on direct user input. Additionally, NetEase Games has a global user acquisition team dedicated to marketing and user acquisition strategies to grow the player base for their games. This approach ensures that NetEase Games remains responsive to player preferences and market trends.