NewsBlur
NewsBlur is a consumer content company based in Cambridge, MA, offering a customizable news reading experience across multiple platforms, including a robust mobile presence.
Services
NewsBlur provides a comprehensive news reading service that offers multiple viewing options such as Original, Feed, Story, and Text. It supports full text search, story tagging, and features like blurblog privacy and dark mode. The service allows users to train the news reader to show stories based on their preferences, offers real-time RSS, and supports integration with IFTTT for widespread web service compatibility. NewsBlur also allows saving stories with custom tags, tracking changes in stories, and offering options for reading email newsletters directly within the news reader.
Products
NewsBlur offers a range of products including a first-class iOS and Android app. The platform allows free accounts to follow up to 64 sites, while premium subscriptions for $36/year enable following up to 1,000 sites. A premium archive subscription priced at $99/year offers unlimited site following. Users can also customize their story layout with grid, list, and split options. Additionally, a Grid view on iOS provides large thumbnails in a magazine-like format.
Industry and Sub-industry
NewsBlur operates within the consumer industry, specifically in the content sub-industry. The platform caters to consumers by providing an enhanced news reading experience with features tailored for personalized content consumption and cross-service integration.
History
NewsBlur, originally known by other names such as TurnTouch, participated in the Y-Combinator batch S12. The company has undergone significant updates, including a major redesign in 2022 which introduced a new dashboard layout, refreshed stories and story titles, and entirely redrawn icons. On December 6, 2023, NewsBlur introduced a Grid view on iOS, enhancing story previews with large thumbnails.
Supported Platforms and Apps
NewsBlur supports various third-party apps such as Reeder, ReadKit, and Unread, providing users with flexibility in their news reading experience. The platform also offers seamless integration with IFTTT for broader web service compatibility, and provides first-class app experiences on both iOS and Android devices.