Nielsen
Nielsen is a global company that provides cross-media measurement solutions, including audience measurement for TV, digital, and audio platforms, and marketing optimization services.
Services
Nielsen provides cross-media measurement solutions, essential for understanding audience behavior across multiple platforms including TV, digital, and audio. Their notable service, Nielsen ONE, offers integrated cross-media measurement to provide a comprehensive view of media consumption. Additionally, Nielsen engages in marketing optimization to help clients maximize their return on investment. Another key offering is content metadata services through Gracenote, enhancing the content discovery and recommendation experience for users.
Products
Nielsen features several prominent products including Nielsen ONE, an integrated cross-media measurement tool designed to give a unified view of audience behavior. They also operate The Gauge™, a data center providing detailed insights on U.S. audience viewing behaviors. Moreover, Nielsen's reports include top 10 rankings for different media consumption metrics, providing valuable data for clients globally.
Audience Measurement
Nielsen offers comprehensive audience measurement solutions across TV, digital, and audio platforms. Utilizing big data and panel data, they ensure accuracy and reliability in their audience measurement processes. Their resources such as The Gauge™ provide specific insights into U.S. audience viewing habits. Nielsen also publishes various global media consumption metrics, helping stakeholders understand audience preferences and behaviors.
Global Presence
Nielsen operates globally with a presence in over 55 markets, allowing them to offer extensive and region-specific media measurement solutions. Their international footprint supports various businesses and industries by providing actionable insights and data on media consumption trends worldwide.
Media Insights and Trends
Nielsen is a leader in publishing insightful reports and hosting webinars on media insights and trends. These publications provide stakeholders with valuable data and analysis on current media consumption patterns across different platforms. Their top 10 rankings globally offer precise metrics that are crucial for understanding audience behavior and making informed decisions in the media industry.