Nift
Nift is a company that helps over 35 million people discover and try new products and services through personalized gift cards, partnering with leading consumer apps and businesses.
Company Overview
Nift operates in a closed ecosystem where consumers discover new brands and businesses share in the profit of that discovery. Over 35 million people use Nift to discover and try new products and services. The company's proprietary AI matches customers with gifts they can use to try new products and services, fostering customer engagement and satisfaction. Nift's exclusive audience comes from partnerships with leading companies like iHeartRadio, Afterpay, Meetup, Mindbody, OfferUp, and ParkMobile.
Services Offered by Nift
Nift delivers personalized natively-branded thank-you gifts inside premium consumer apps. Nift gift cards, valid for 30 days at participating merchants, can be used for various products and services including wine, food delivery, clothing, in-home fitness classes, restaurants, spas, gyms, hair care products, jewelry, cosmetics, protein powder, sneakers, steak, and beer. Through these gifts, Nift helps people discover and try new products, services, and places. The company's patented machine learning technology matches members with gifts to drive new customer acquisition for over 12,000 participating brands.
Partners and Collaborations
Nift partners with several well-known companies to distribute gift cards and reach its exclusive audience. Consumer apps like AfterPay, MindBody, Tripadvisor, Meetup, and ParkMobile use Nift to thank and reward their customers. These partnerships enable Nift to offer personalized gifts and reward systems, enhancing customer experience and loyalty. The network includes over 13,000 businesses and helps over 52 million customers discover new products and services.
Nift's AI Technology
At the core of Nift's operations is its proprietary AI that matches customers with gift cards based on their preferences and gift availability. This machine learning technology is patented and plays a crucial role in driving net new customer acquisition for participating brands. By analyzing customer data and preferences, Nift's AI ensures that users receive relevant and interesting gifts, improving their experience with the partnered brands.
Company Locations and Investors
Nift has offices in Boston and College Station, Texas. The company is backed by investors who have also funded notable startups such as Twitter, Snapchat, Whoop, and Drizzly. This investment support underscores Nift's potential and the confidence in its business model and growth prospects. With strong backing and a presence in key locations, Nift is poised for continued expansion and impact in the market.