Ainara álvarez
About Ainara álvarez
Ainara Álvarez serves as the Marketing Manager for Iberia at The North Face, where she has worked since 2016. With extensive experience in marketing and brand management, she has held various roles in notable companies including PepsiCo, BRITA Iberia, and Universal McCann Spain.
Current Role at The North Face
Ainara álvarez serves as the Marketing Manager for Iberia at The North Face since 2016. In this role, she is part of the Country Management team, contributing to strategic decision-making processes for the brand in the Iberian region. She collaborates closely with the Area Sales Director for South Europe and the local Sales Team to enhance brand positioning and market share. Álvarez focuses on delivering fully integrated marketing plans aimed at driving customer satisfaction and increasing sell-through rates. She reports directly to the headquarters in Stabio, ensuring alignment with EMEA HQ strategies and objectives.
Previous Experience in Marketing
Prior to her current position, Ainara álvarez accumulated extensive experience in marketing roles. She worked at Universal McCann Spain as a Trainee for three months in 2008 and at Weber Shandwick as a Trainee for three months from 2008 to 2009. She joined PepsiCo, where she held several positions, including Consumer Insights Assistant for seven months, Consumer Insights Trainee for four months, and Brand Manager Assistant for nine months from 2010 to 2011. Álvarez also worked at BRITA Iberia, S.L.U. as a Product Manager from 2011 to 2015, and at Grupo AC Marca as an International Brand Manager for one year from 2015 to 2016.
Educational Background
Ainara álvarez has a solid educational foundation in marketing and communications. She studied at Universitat Ramon Llull, where she earned a degree in Advertising and Public Relations from 2005 to 2009. She furthered her education at Universitat Oberta de Catalunya, achieving a Master in Marketing Management and Communication from 2010 to 2012. Additionally, she completed a Specialized Program in Digital Marketing at ESIC: Business & Marketing School in 2014, which lasted for 11 months.
Marketing Strategy Development
In her career, Ainara álvarez has developed and executed 360º marketing strategies specifically tailored for the Iberian market. Her approach focuses on both business and consumer orientation, ensuring that marketing initiatives resonate with target audiences. Álvarez's experience in various marketing roles has equipped her with the skills necessary to create comprehensive marketing plans that drive engagement and sales.