Alex Magrath
About Alex Magrath
Alex Magrath is an Assistant Store Manager at The North Face in Liverpool, UK, with a background in environmental consulting and retail management. He has experience in public speaking, training, and business-to-business sales, and is also a qualified drone pilot.
Current Role at The North Face
Alex Magrath has served as the Assistant Store Manager at The North Face in Liverpool, United Kingdom, since 2016. In this role, he oversees store operations, manages staff, and ensures a high level of customer service. He also acts as a brand ambassador and technical expert, responsible for training staff and assisting the e-commerce team with live customer advice. His experience in retail management contributes to the store's success and enhances the overall customer experience.
Previous Experience in Retail and Sustainability
Prior to his current position, Alex worked at The North Face as a Supervisor from 2014 to 2016 in Trafford Centre. His career began at Blacks Leisure Group, where he served as a Supervisor from 2006 to 2009. After that, he worked as a Sustainability Consultant at Groundwork from 2009 to 2013 in Greater Manchester, leading large environmental consulting projects. This role provided him with valuable experience in public speaking, training, and business-to-business sales.
Educational Background in Environmental Geography
Alex Magrath studied Environmental Geography at The University of Salford, where he achieved a BSc Hons from 2004 to 2007. His education provided him with a strong foundation in environmental principles and practices, which he applied during his tenure as a Sustainability Consultant and in his current role at The North Face.
Skills in Aerial Photography and Social Media
Alex is a qualified drone pilot, offering aerial video and photo services across various disciplines, including surveying and real estate. He combines his photography and editing skills with social media knowledge to create modern content and marketing strategies. This skill set enhances his contributions to The North Face and supports effective brand promotion.
Experience with The North Face's Wholesale Team
In addition to his retail roles, Alex has experience working with The North Face's wholesale team, where he shadowed account managers and sales representatives. This exposure has enriched his understanding of the brand's operations and sales strategies, further informing his approach in his current position.