Alexa Müller Fernández
About Alexa Müller Fernández
Alexa Müller Fernández is an E-commerce Manager at The North Face, a VF Company, where she has worked since 2021 in Ciudad de México. She has a background in industrial engineering and extensive experience in e-commerce and product merchandising.
E Commerce Manager at The North Face
Alexa Müller Fernández has been serving as the E-commerce Manager at The North Face, a VF Company, since 2021. In this role, she is responsible for defining sell-in and sell-out targets, establishing monthly product flow, and managing seasonal assortments. Her focus is on optimizing and updating the e-commerce platform to enhance the customer shopping experience. She leads key strategies in collaboration with marketing to improve customer experience, conversion rates, and website traffic.
Career Background at The North Face
Alexa Müller Fernández has held multiple positions at The North Face from 2015 to 2021. She started as a Key Account for 10 months, then transitioned to Product Merchandising Coordinator for three years, followed by Product Merchandising Supervisor for two years. In 2020, she took on the role of E-commerce Project Leader for one year before becoming the E-commerce Manager. Her extensive experience at The North Face has equipped her with a deep understanding of product merchandising and e-commerce strategies.
Education and Expertise
Alexa Müller Fernández studied at Tecnológico de Monterrey, where she earned a degree in Ingeniería Industrial from 2010 to 2015. Her educational background provides a solid foundation for her expertise in e-commerce management and product merchandising. She applies data-driven strategies to enhance digital business growth, demonstrating her analytical skills and knowledge in optimizing e-commerce platforms.
Previous Work Experience
Before her current role, Alexa Müller Fernández gained diverse experience in various companies. She worked as a Promotions Trainee at Warner Bros. Entertainment Group of Companies for 10 months and as a Research Analyst at Rassini International for four months. Additionally, she completed an internship at TRISA AG for one month in 2012. These roles contributed to her professional development and understanding of different aspects of business operations.