Alison Mc Guinn Stayart
About Alison Mc Guinn Stayart
Alison McGuinn Stayart is the Global Category Manager for Women's Trail at The North Face, where she oversees product management and business strategy for various women's outdoor product lines. She has extensive experience in marketing and product management, having previously held roles at New Balance and Pearl Izumi.
Current Role at The North Face
Alison Mc Guinn Stayart serves as the Global Category Manager for Women’s Trail at The North Face, a VF Company. In this role, she oversees product management and business strategy for several key segments, including the Women's Flight Series, Trail Run, Outdoor Trail, and Adventure Trail within Mountain Exploration. She has been in this position since 2020, contributing to the brand's focus on women's outdoor apparel and gear.
Previous Experience at New Balance
Alison Mc Guinn Stayart has extensive experience at New Balance, where she held multiple positions from 2009 to 2017. She started as a Corporate Communications Intern for six months in 2009. She then progressed to roles such as Integrated Marketing Assistant, Integrated Marketing Associate, Associate Marketing Manager, and Associate Product Manager. Her tenure at New Balance spanned various marketing and product management functions, primarily based in Boston, Massachusetts.
Experience at Pearl Izumi
Alison worked as a Product Line Manager at Pearl Izumi from 2017 to 2019. During her time there, she focused on product management and marketing strategies, contributing to the brand's offerings in the outdoor and athletic apparel market. This role followed her significant experience at New Balance and preceded her return to The North Face.
Education and Expertise
Alison Mc Guinn Stayart earned a Bachelor’s Degree in Journalism from Auburn University, where she studied from 2005 to 2009. She possesses expertise in brand partnership relationships and brand and product marketing. Her strong communication skills and ability to form professional relationships have been recognized throughout her career, enabling her to thrive in dynamic environments with a global perspective.
Early Career at The Sports Authority
Alison began her career in retail at The Sports Authority, where she worked in various roles, including Apparel Merchandising, Cashier, and Customer Service, from 2006 to 2007. This early experience provided her with foundational skills in customer service and merchandising, which have contributed to her subsequent roles in marketing and product management.