Anais Terry
About Anais Terry
Anais Terry serves as the Senior Global Visual Merchandising Manager for Global Brand Retail at The North Face, where she leads a global team to develop impactful visual merchandising strategies. With a background in brand experience and visual merchandising across various companies, she focuses on creating compelling brand environments and consumer journey strategies.
Current Role at The North Face
Anais Terry serves as the Senior Global Visual Merchandising Manager for Global Brand Retail at The North Face, a VF Company. In this role, she leads a global retail visual merchandising team, focusing on providing strategies, tools, and guidance to empower various global regions. Since 2020, she has been responsible for crafting the style and vision of the brand, influencing seasonal, editorial, and year-round creative content.
Previous Experience at The North Face
Anais Terry has held multiple positions at The North Face from 2012 to 2020. She worked as a Brand Experience Merchandiser for four years and later as a Senior Brand Experience Merchandiser for five months in Southeast. From 2016 to 2018, she served as Manager of Visual Merchandising and Presentation West in Alameda, California. Additionally, she was the Senior Manager of Retail Brand Experience NORA from 2018 to 2020, where she developed global Go-to-Market consumer journey strategies.
Experience at BCBGMAXAZRIAGROUP
Before her tenure at The North Face, Anais Terry worked at BCBGMAXAZRIAGROUP. She served as District Brand Selling Manager, Lead from 2008 to 2010 and as District Visual Merchandise Coordinator from 2010 to 2012 in Southeast. She also held the position of Brand Selling Manager for three months in 2008 in the Greater Atlanta Area. Her roles involved overseeing brand selling strategies and visual merchandising.
Education and Academic Background
Anais Terry studied at Spelman College, where she earned a Bachelor of Arts degree in Political Science from 2003 to 2007. Her educational background has contributed to her strategic approach in her professional roles, particularly in developing brand strategies and consumer engagement.
Passion for Brand Strategy
Anais Terry is passionate about building progressive global strategies that create memorable brand environments. She focuses on initiatives that drive commercial volume while aligning with purpose-led objectives. Her commitment to cultivating brand experiences is evident in her leadership roles and the strategies she implements.