Andrea Turati
About Andrea Turati
Andrea Turati is a Wholesale Digital Marketing Manager EMEA at The North Face, with a background in digital marketing and e-commerce. He has previously held positions at Marcolin, WeBank SpA, and adidas Italy, and has studied at Boston University and Università Cattolica Del Sacro Cuore.
Current Role at The North Face
Andrea Turati serves as the Wholesale Digital Marketing Manager EMEA at The North Face. In this role, she has been responsible for overseeing digital marketing strategies across the Europe, Middle East, and Africa regions since 2018. Her position involves managing digital initiatives that enhance brand visibility and drive sales through wholesale channels. Based in Ticino, Switzerland, she plays a crucial role in aligning marketing efforts with the company's broader business objectives.
Previous Experience at Marcolin
Andrea Turati worked at Marcolin from 2012 to 2018, holding two key positions. Initially, she served as the Group Digital Marketing & e-Commerce Specialist for two years, where she focused on enhancing digital marketing strategies. Following this role, she advanced to Group Digital Strategist, a position she held for four years. In both roles, she contributed to the development and execution of digital strategies aimed at improving brand engagement and online sales.
Early Career at WeBank and adidas
Before her tenure at Marcolin, Andrea Turati gained valuable experience in the digital marketing field. She worked as a New Media and Brand Reputation Assistant at WeBank SpA for six months in 2010. Following this, she joined adidas Italy as a Digital Marketing Specialist - Sports Style, where she contributed to marketing initiatives for one year. These roles provided her with foundational skills in digital marketing and brand management.
Educational Background
Andrea Turati has a strong educational foundation in marketing and business. She earned a Master of Science from Università Cattolica Del Sacro Cuore, completing her studies from 2008 to 2010. Prior to this, she obtained a Bachelor of Science in Economics and Business Administration from the same institution, studying from 2004 to 2008. Additionally, she pursued studies in Advertising at Ceu Cardenal Herrera University from 2009 to 2010, and attended Boston University for a brief period in 2009 focusing on marketing.