Andrew Abraham
About Andrew Abraham
Andrew Abraham is a Senior Marketing Coordinator at The North Face, specializing in email and mobile marketing. He has a strong background in marketing with experience at various companies, including Target and Polaris Inc., and has achieved significant improvements in campaign performance and revenue growth.
Current Role at The North Face
Andrew Abraham serves as the Senior Marketing Coordinator - Email & Mobile at The North Face, a VF Company, since 2022. In this role, he focuses on email and mobile marketing strategies to enhance customer engagement and drive sales. He has taken on additional responsibilities that have led to his promotion, reflecting his capability in managing complex marketing initiatives.
Previous Experience in Marketing
Prior to his current position, Andrew held various roles in marketing across several companies. He worked at The North Face as a Marketing Coordinator - Email from 2019 to 2022. He also served as a Digital Marketing Analyst - Affiliate & Email at Target from 2018 to 2019, and as a Creative Project Manager - Digital at Target from 2016 to 2017. His diverse experiences have contributed to his expertise in digital marketing and campaign management.
Educational Background
Andrew Abraham studied at the University of Minnesota - Carlson School of Management, where he earned a Bachelor of Science in Business (BSB) with a major in Marketing and a minor in International Business. He also participated in a Study Abroad program at the University of Otago in New Zealand, further broadening his educational experience.
Leadership and Team Management
Throughout his career, Andrew has demonstrated leadership skills by managing teams and mentoring interns. He managed a summer intern and hired a direct report during his tenure at Target. His ability to lead and build teams has been a significant aspect of his professional development.
Achievements in Marketing Performance
Andrew has a proven track record of enhancing marketing performance. Notably, he increased the click-through rate by 46% year-over-year through strategic improvements in email marketing. He also generated an additional $7MM in revenue by enhancing campaign planning and audience targeting, showcasing his impact on business growth.