Anna Porreca
About Anna Porreca
Anna Porreca is the Global Director of Graphic Design at The North Face, where she has worked since 2017. With a background in various graphic design roles across notable brands, she specializes in color trending, concept development, and embellishment techniques in the apparel industry.
Current Role at The North Face
Anna Porreca serves as the Global Director of Graphic Design at The North Face, a position she has held since 2017. Based in the San Francisco Bay Area, she leads the graphic design team, focusing on innovative design strategies and brand identity. Her leadership role encompasses overseeing design projects that align with the company's vision and market trends.
Previous Experience in Graphic Design
Prior to her current role, Anna Porreca accumulated extensive experience in graphic design across various companies. She worked at Abercrombie & Fitch as an Assistant Graphic Designer from 2007 to 2008 and later as an Associate Graphic Designer from 2008 to 2010. She also held positions at Ouray Sportswear and Victoria's Secret Pink, further developing her skills in the apparel industry.
Education and Expertise
Anna Porreca studied at Columbus College of Art & Design, where she earned a Bachelor of Fine Arts (BFA) degree. Her education laid the foundation for her expertise in graphic design, particularly in areas such as beading, embellishments, screenprint techniques, embroidery, and applique techniques, which she applies in her current role.
Focus on Color Trending and Concept Development
In her professional practice, Anna Porreca emphasizes color trending and concept development within the apparel industry. Her ability to identify and implement color trends is integral to her design process, ensuring that her projects resonate with current market demands and consumer preferences.