Ashley Ochoa
About Ashley Ochoa
Ashley Ochoa is a Senior Manager of Paid Media at The North Face, with extensive experience in marketing across various brands. She has a strong background in developing strategic marketing initiatives and a passion for creating unique brand collaborations.
Current Role at The North Face
Ashley Ochoa serves as the Senior Manager of Paid Media at The North Face, a VF Company, since 2022. In this role, she is responsible for developing and executing paid media strategies that align with the brand's marketing objectives. Her position involves leveraging consumer insights to optimize campaign performance and enhance brand visibility. Ochoa's expertise in transforming brand vision into strategic marketing initiatives contributes to fostering long-term brand affinity.
Previous Experience in Marketing
Ochoa has held various marketing positions across notable companies. She worked as a Marketing Manager at The North Face from 2019 to 2022 and previously at Delta Galil Industries in multiple roles from 2016 to 2019. Her tenure at BCBG Max Azria included roles such as Marketing Assistant and Global Creative and Print Marketing Project Manager from 2010 to 2013. Additionally, she has experience at PHENOMENON and Publicis Groupe, where she managed creative delivery and program management.
Education and Expertise
Ashley Ochoa earned a Bachelor of Arts degree from California State University-Long Beach, majoring in Fashion Merchandising with a minor in Business Administration Marketing and Textile Chemistry. Her educational background supports her expertise in developing multi-year marketing strategies and refining operational processes. Ochoa's skills in connecting brands for unique collaborations reflect her strong understanding of market dynamics.
Advisory Role at Brand Innovators Labs
Since 2021, Ochoa has served as an Advisory Board Member at Brand Innovators Labs. In this capacity, she contributes her marketing insights and strategic thinking to guide initiatives that foster innovation within the industry. Her involvement showcases her commitment to staying at the forefront of marketing trends and practices.
Personal Interests and Skills
Ochoa is a marathon runner, demonstrating her commitment to fitness and endurance. She is bilingual in English and Spanish, which enhances her ability to connect with diverse global partners. Her passion for working in dynamic environments aligns with her professional focus on adapting to new industry norms and leveraging consumer insights to drive brand performance.