Beth Foster
About Beth Foster
Beth Foster is a Senior Manager of Global Consumer & Shopper Insights at The North Face, where she has worked since 2021. She has extensive experience in insights management across various companies, including Anheuser-Busch InBev, Conagra Brands, and MillerCoors.
Current Role at The North Face
Beth Foster serves as the Senior Manager of Global Consumer & Shopper Insights at The North Face, a VF Company. She has held this position since 2021, contributing to the company's understanding of consumer behavior and market trends. In her role, she utilizes statistical knowledge to transform qualitative and quantitative data into actionable strategies that drive business decisions. Foster focuses on building meaningful relationships with both internal and external partners to enhance business strategies.
Previous Experience in Consumer Insights
Prior to her current role, Foster worked at The North Face as the Global Consumer and Shopper Insights Manager from 2019 to 2021. She also held positions at Anheuser-Busch InBev as a Shopper Insights Manager from 2012 to 2014, and at Conagra Brands as a Strategic Insights Manager from 2017 to 2018. Additionally, she worked at MillerCoors as a Marketing Insights Manager from 2018 to 2019, and at InContext Solutions as an Insights Manager from 2014 to 2017. These roles provided her with extensive experience in developing adaptive research techniques to deliver immediate business insights.
Educational Background in Mathematics and Statistics
Beth Foster earned a Bachelor of Science (BS) degree in Mathematics and Statistics from Truman State University. Her educational background provides a strong foundation for her work in consumer insights, enabling her to apply statistical methods to analyze data effectively and derive actionable insights for business strategies.