Bethany Catron Evans
About Bethany Catron Evans
Bethany Catron Evans serves as the Vice President of Americas Marketing at The North Face, where she manages marketing strategies across the United States, Canada, and Mexico. She has a diverse background in marketing, having held various roles at companies such as Southwest Airlines and Pure Barre.
Current Role at The North Face
Bethany Catron Evans serves as the Vice President of Americas Marketing at The North Face, a VF Company, since 2023. In this role, she manages marketing strategies across the Americas, including the United States, Canada, and Mexico. Her responsibilities encompass various channels such as direct-to-consumer e-commerce, retail, and wholesale. She oversees creative operations and loyalty programs, ensuring a cohesive marketing approach that aligns with the brand's objectives.
Previous Experience at The North Face
Prior to her current position, Bethany Catron Evans held several roles at The North Face. She was the Vice President of Media & Channel Marketing from 2022 to 2023, and before that, she served as the Senior Marketing Director for Global Brand Management from 2021 to 2022. Additionally, she worked as the Director of Digital Marketing and Loyalty from 2019 to 2021. Her tenure at The North Face spanned multiple years, contributing to various marketing initiatives.
Experience at Southwest Airlines
Bethany Catron Evans has significant experience in marketing from her time at Southwest Airlines. She worked as the Senior Marketing Manager for Media & Content from 2017 to 2019 and as the Social Media Marketing Manager from 2014 to 2017. Additionally, she held the position of Manager of Customer Communication Strategy for a brief period in 2017. Her roles at Southwest Airlines focused on enhancing the airline's marketing strategies and social media presence.
Educational Background
Bethany Catron Evans holds a Bachelor's Degree in Journalism from Washington and Lee University. She furthered her education by obtaining a Master of Business Administration (M.B.A.) from the SMU Cox School of Business. Her academic background has equipped her with the skills necessary for her roles in marketing and management.
Early Career and Other Roles
In the early stages of her career, Bethany Catron Evans worked in various marketing roles. She was a Social Media Manager at JCPenney from 2012 to 2014 and held a position at Roomkey as Brand Marketing & Social Media in 2012. These roles contributed to her foundational experience in brand management and social media marketing.