Betsy Coyle
About Betsy Coyle
Betsy Coyle is a Senior Retail Field Operations Manager at The North Face, a VF Company, where she has worked since 2012. She holds a Bachelor of Science in Design and Merchandising from Drexel University and has extensive experience in retail operations and visual merchandising.
Work at The North Face
Betsy Coyle has been with The North Face, a VF Company, since 2012. She currently holds multiple roles, including Senior Retail Field Operations Manager, Senior Brand Experience Coordinator, and Sr. Manager Field Visual Merchandising & Presentation. In her position as Senior Retail Field Operations Manager, she has been responsible for overseeing operational deliverables related to field execution and workload planning since 2020. Additionally, she has contributed to the development of Global Visual Standards and Seasonal Directive strategies aimed at enhancing brand experience and consumer engagement.
Education and Expertise
Betsy Coyle earned a Bachelor of Science (B.S.) degree in Design and Merchandising from Drexel University, where she studied from 1983 to 1987. Her educational background provides her with a solid foundation in design principles and merchandising strategies, which she applies in her current roles at The North Face. Her expertise includes visual merchandising, operational management, and brand experience coordination.
Previous Work Experience
Prior to her tenure at The North Face, Betsy Coyle worked at QVC as an Associate Buyer from 1993 to 1994 in West Chester, PA. She also served as Materials Manager at Hartstrings from 1989 to 1993 in Strafford, PA. These roles contributed to her extensive experience in retail operations and merchandising, further enhancing her capabilities in her current positions.
Operational Responsibilities
In her current role as Senior Retail Field Operations Manager, Betsy Coyle is responsible for creating and maintaining store profile attribute data, conducting capacity analysis, and managing fleet review processes. She serves as a liaison to various teams, including Regional Directors and Customer Experience teams, ensuring effective communication and collaboration across departments.
Visual Merchandising Strategy
Betsy Coyle manages a comprehensive visual strategy at The North Face, focusing on brand initiatives related to operational deliverables. This includes oversight of new store openings and remodels, as well as the execution of visual merchandising standards. Her work aims to enhance consumer engagement and improve the overall brand experience.