Brennan Figueroa
About Brennan Figueroa
Brennan Figueroa serves as the Director of Digital Content and Experience at The North Face, a VF Company, where she has worked since 2021. She has a diverse background in digital consumer experiences, having held various roles in companies such as Chase Communications, Banana Republic, and Athleta.
Work at The North Face
Brennan Figueroa serves as the Director of Digital Content and Experience at The North Face, a VF Company, since 2021. In this role, she focuses on enhancing digital consumer experiences by integrating fashion, retail, and technology. Prior to her current position, she worked as the Senior Manager of Digital Personalization at The North Face from 2019 to 2021, where she developed strategies to personalize digital interactions for customers.
Previous Experience in Digital Content and Management
Brennan Figueroa has a diverse background in digital content and management. She worked at Banana Republic as a Senior Producer for three months in 2018 and as a Producer from 2017 to 2018. Additionally, she held the position of Customer Experience Manager at Athleta from 2014 to 2015. Her experience also includes roles at Chase Communications and Formula, where she served as an Account Coordinator.
Educational Background
Brennan Figueroa studied at San Francisco State University, where she earned a Bachelor of Arts in Communication Studies from 2009 to 2011. She also attended Orange Coast College from 2007 to 2008. Her educational background supports her expertise in digital content and consumer experience.
Skills and Expertise
Brennan Figueroa possesses a broad skill set that includes operations, logistics, leadership development, and user experience analysis. She is known for her ability to build digital pipelines and workflows from scratch. Her focus on cross-functional collaboration and technology transformation enhances her effectiveness in managing complex projects.
Passion for Digital Consumer Experiences
Brennan Figueroa is passionate about integrating fashion, retail, and technology to create enhanced digital consumer experiences. Her approach emphasizes positive and creative problem-solving, which allows her to navigate complex projects effectively.