Brett Rivers
About Brett Rivers
Brett Rivers serves as the Sr. Global Category Manager for Performance Footwear at The North Face, overseeing the Trail Run, Hike, and Climb footwear categories. He has a background in political science and communications, and has held various roles in product management and entrepreneurship.
Current Role at The North Face
Brett Rivers serves as the Sr. Global Category Manager for Performance Footwear at The North Face, a VF Company. He has held this position since 2021 in Denver, Colorado. In this role, he is responsible for the global category management of Trail Run, Hike, and Climb footwear categories. He conducts strategic product preline meetings with key Outdoor Specialty, Run Specialty, and Sporting Goods retail partners across the USA. His responsibilities also include partnering with Direct-to-Consumer (DTC) and international wholesale teams to address regional product opportunities each season.
Previous Experience at The North Face
Prior to his current role, Brett Rivers worked at The North Face as a Program Launch Manager for VECTIV Footwear from 2019 to 2021. During this time, he contributed to the launch and management of footwear programs, focusing on performance and innovation in outdoor footwear. His experience in this position laid the groundwork for his current responsibilities in global category management.
Entrepreneurial Background
Brett Rivers founded and owned the San Francisco Running Company, where he served as Creative Director from 2012 to 2019. This venture allowed him to combine his passion for running with business acumen, providing a platform for outdoor enthusiasts in the San Francisco Bay Area. His experience as a business owner enhanced his understanding of retail dynamics and consumer preferences in the performance footwear market.
Educational Background
Brett Rivers earned a Bachelor of Arts degree in Political Science with a minor in Communications from the University of California, Davis, from 1999 to 2003. Additionally, he studied at the University of California Washington Center in Washington, DC, for 11 months in 2002. This educational background provided him with a solid foundation in critical thinking and communication skills, which are essential in his current role.
Early Career Experience
In 2002, Brett Rivers completed a two-month internship in the Office of Senator Barbara Boxer at the United States Senate. This experience provided him with insights into governmental processes and public policy, contributing to his overall professional development. Following this, he worked at Zynga as a Revenue Product Manager from 2008 to 2012, where he focused on product revenue strategies in the gaming industry.