Brianna Bilik
About Brianna Bilik
Brianna Bilik is a Store Manager at The North Face, where she has led significant improvements in sales performance and visual merchandising strategies. With extensive experience in retail management, she previously held various positions at Oakley, contributing to notable increases in conversion rates and sales metrics.
Work at The North Face
Brianna Bilik has been serving as the Store Manager at The North Face, a VF Company, since 2019. During her tenure, she has led the store to significant performance improvements, including a 28% increase in conversion rates during the first 2.5 months after reopening. She has also ranked first in the district for Units Per Transaction (UPT) increase in the first quarter and achieved the highest district ranking for Average Dollar Sale (ADS) increase during the same period. Additionally, she secured the second position in the district for conversion rate increase.
Previous Experience at Oakley
Prior to her role at The North Face, Brianna Bilik worked at Oakley in various positions from 2012 to 2019. She started as a Sales Associate in Cincinnati, Ohio, before advancing to Assistant Store Manager and then to Store Manager in Lexington and Columbus, Ohio. She also served as the Ohio Valley District Women's Brand Ambassador and the Mid-Atlantic District Women's Brand Ambassador, contributing to brand representation and sales strategies.
Education and Expertise
Brianna Bilik studied at The Art Institute of Ohio - Cincinnati, where she earned a Bachelor of Arts in Fashion Marketing and Management from 2010 to 2013. Her educational background has equipped her with knowledge in visual merchandising and marketing strategies, which she applies in her current role as Store Manager.
Visual Merchandising Leadership
In her current position, Brianna serves as the visual communications captain for her district. She oversees visual merchandising strategies, ensuring that the store's presentation aligns with brand standards and enhances customer engagement. Her leadership in this area contributes to the overall success of the store's sales performance.