Caitlin Trask
About Caitlin Trask
Caitlin Trask serves as the E-Commerce Merchandising Manager at The North Face, where she leads the execution of the commercial calendar and collaborates with various teams to align site experience with business goals. With a background in e-commerce merchandising across multiple companies, she has developed strategies to optimize product categories and enhance customer experience.
Work at The North Face
Caitlin Trask has been serving as the E-Commerce Merchandising Manager at The North Face, a VF Company, since 2022. In this role, she leads the execution of the commercial calendar and coordinates with content and marketing teams to align the site experience with commercial objectives. Trask plays a vital role in defining content needs for major commercial activities, ensuring an optimal customer experience and improved conversion rates. She has developed a comprehensive strategy for the Men's product category at The North Face EMEA, focusing on optimizing site merchandising tools to enhance conversion rates and sales.
Previous Experience in E-Commerce Merchandising
Prior to her current position, Caitlin Trask worked at JanSport as an E-Commerce Merchandiser from 2019 to 2022. She also held the role of E-Commerce Merchandiser at Eagle Creek for 11 months in 2020-2021. Earlier in her career, she served as an E-Commerce Merchandising Coordinator at TOMS from 2017 to 2019. In these roles, she focused on product listing performance, inventory management, and site merchandising strategies to drive sales and enhance customer engagement.
Educational Background
Caitlin Trask studied at Colorado State University, where she earned a Bachelor of Arts in Interdisciplinary Liberal Arts from 2011 to 2016. She furthered her education by attending the University of Denver Boot Camps, where she completed a Full Stack Coding program and received a Certificate of Completion from 2019 to 2020. This educational background has equipped her with a diverse skill set applicable to her roles in e-commerce and merchandising.
Skills and Responsibilities
In her current role, Caitlin Trask collaborates closely with planning and allocation teams to ensure timely product availability and adequate inventory levels in line with consumer demand and launch dates. She analyzes product listing performance, including rankings and customer reviews, to implement recommendations that enhance impact and return on investment. Her expertise in e-commerce merchandising is reflected in her strategic approach to optimizing site experiences and driving sales.