Cara Williamson
About Cara Williamson
Cara Williamson serves as the Director of Global Brand Marketing at The North Face, where she has led several award-winning campaigns, including #MoreThanAJacket. With a background in marketing and experience at notable companies like Burton Snowboards and Cue Clothing Co., she has received multiple accolades for her contributions to brand marketing.
Current Role at The North Face
Cara Williamson serves as the Director of Global Brand Marketing at The North Face, a VF Company, since 2016. Based in Denver, Colorado, she has held this position for eight years. In her role, she is responsible for leading brand marketing strategies that align with the company's mission and values.
Previous Experience in Brand Marketing
Prior to her current role, Williamson worked as the Global Brand Marketing Manager at Burton Snowboards from 2013 to 2016 in Burlington, Vermont. She also served as the Marketing Manager at Cue Clothing Co. from 2010 to 2013 in Sydney, New South Wales, Australia, and as a Media Sales Coordinator at EYE from 2007 to 2009 in Sydney, Australia.
Education and Expertise
Williamson studied at the University of Sydney, where she earned a Bachelor of Economics & Social Sciences with a focus on Marketing from 2004 to 2006. Her educational background provides a foundation for her extensive experience in brand marketing and campaign management.
Awards and Recognitions
Williamson has received multiple awards for her contributions to brand marketing. Notably, she won the 2021 PR Daily 'Best Social Media Campaign' award for the #MoreThanAJacket campaign. Additionally, she achieved the 2018 Silver Cleo Award and the 2019 Festival of Global Media Gold Award for Highest Positive Impact and Best Event Experiential.
Notable Campaigns and Projects
Williamson has led several significant campaigns during her career. She oversaw the Women's Snowboard Film FACETS, which won the PR Week Brand Film Award in the Sports Category in 2020. She also directed the #FUTURELIGHT campaign, recognized by Fast Company as one of the Most Innovative Companies of 2020, and the #SheMovesMountains campaign, noted as one of the Campaigns of 2018.