Carl Bissonnette
About Carl Bissonnette
Carl Bissonnette serves as the National Marketing Manager at The North Face in Montreal, Canada, a position he has held since 2016. He has a background in business development and marketing, with experience in the logistics and action sports industries.
Work at North
Carl Bissonnette has served as the National Marketing Manager at The North Face since 2016. Based in Montreal, Canada, he has been responsible for overseeing marketing strategies and initiatives for the brand across the country. His role involves coordinating marketing campaigns, analyzing market trends, and enhancing brand visibility. Bissonnette's experience in the action sports industry has contributed to his effectiveness in this position.
Education and Expertise
Carl Bissonnette holds a Marketing Management Certificate from HEC Montréal, where he studied from 2006 to 2010. This educational background provided him with foundational knowledge in marketing principles and strategies. Additionally, he studied Administration at Cegep Ahuntsic, further enhancing his business acumen. His academic qualifications support his expertise in market analysis and sales, which he has applied throughout his career.
Background
Before joining The North Face, Carl Bissonnette worked in business development within the logistics industry. His experience in this field included sales and market analysis across various manufacturing sectors. This background equipped him with skills that are applicable to his current role in marketing, allowing him to understand market dynamics and consumer behavior effectively.
Passion for Action Sports
Carl Bissonnette has a strong passion for action sports, particularly surfing. Despite living in Montreal, he manages to surf more days than snowboard, indicating his commitment to the sport. This enthusiasm for action sports aligns with his professional journey, as he transitioned back into the industry by joining the Reef brand in 2010, where he further developed his career in marketing.