Cassandra Yu
About Cassandra Yu
Cassandra Yu is the CRM Manager for Greater China at The North Face, where she focuses on enhancing customer relationship management through marketing technology. She has a strong background in marketing analytics and loyalty program design, with previous roles in various companies across the region.
Current Role at The North Face
Cassandra Yu serves as the CRM Manager for Greater China at The North Face, a VF Company. She has held this position since 2020, where she focuses on customer relationship management strategies tailored to the Greater China market. Her role involves leveraging marketing technology to enhance customer engagement and retention.
Previous Experience in Marketing
Cassandra has a diverse background in marketing roles across various companies. She worked at DeltaHealth China as a Marketing Assistant for seven months in 2015-2016. Following that, she served as an Account Manager at ICLP from 2016 to 2018. She then transitioned to arvato China as a Business Consultant for three months before taking on the role of CRM Manager for Asia at Esprit in 2019-2020.
Education and Expertise
Cassandra holds a Master of Science in Strategic Marketing from Imperial College London, which she completed in 2015. She also earned a Bachelor of Commerce degree with a focus on Finance and Marketing from McGill University in 2014. Additionally, she participated in an exchange program at Bocconi University, further enhancing her knowledge in finance and marketing.
Skills in Marketing Technology
Cassandra possesses expertise in Martech Implementation, which involves integrating marketing technology to improve customer relationship management. She specializes in Loyalty Program Design, focusing on creating and managing programs that enhance customer retention. Her skills also extend to Marketing Analytics, where she utilizes data to inform marketing strategies and improve customer experiences.
Social Media Planning Expertise
Cassandra specializes in Social Media Planning, developing strategies to engage effectively with customers through various social media platforms. This skill set allows her to create targeted campaigns that resonate with the audience and drive engagement.