Catherine Dewing Hommes
About Catherine Dewing Hommes
Catherine Dewing Hommes serves as the Marketing Manager for Loyalty and Retention at The North Face, where she has developed a comprehensive customer loyalty rewards program. With a background in psychology and analytics, she focuses on enhancing customer engagement and retention across North America.
Current Role at The North Face
Catherine Dewing Hommes serves as the Marketing Manager for Loyalty and Retention at The North Face, a VF Company, since 2021. In this role, she has developed and implemented a comprehensive strategy for the customer loyalty rewards program, focusing on enhancing customer engagement and retention across North America. She oversees the operational management of the loyalty platform, ensuring seamless integration with vendor systems and managing point activity and rewards issuance.
Previous Experience in Marketing and Strategy
Prior to her current position, Catherine worked at The North Face as a Direct-to-Consumer Retail Sales Analyst from 2019 to 2021. She also held roles at PwC, where she served as a Senior Associate in Health Industries Advisory from 2018 to 2019 and as an Associate in the same department from 2016 to 2018. Additionally, she worked at Strategy& as a Business & Strategy Senior Associate for nine months in 2019 and interned at Nike in 2015, focusing on Sales Strategy for the Rio Olympic Games.
Educational Background
Catherine studied at Georgetown University - The McDonough School of Business, where she is pursuing a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing and Management, Leadership & Innovation since 2013. She also attended the Danish Institute for Study Abroad, where she achieved a specialization in Cross Cultural Communication and International Marketing from 2011 to 2012.
Skills and Expertise
Catherine utilizes a background in psychology and analytics to drive data-driven marketing strategies that align with consumer behavior insights. She emphasizes creating collaborative and brainstorm-friendly environments to foster innovation and strategic thinking within her team, contributing to effective marketing and retention strategies.