Cécile Scaglia
About Cécile Scaglia
Cécile Scaglia is a Senior Manager of Digital Marketing at The North Face, where she oversees various aspects of performance marketing and manages a team. She has extensive experience in digital marketing, having held positions at several companies including Deckers Brands and Kookaï.
Current Role at The North Face
Cécile Scaglia currently serves as the Senior Manager of Digital Marketing at The North Face, a VF Company. She has held this position since 2022 in Stabio, Ticino, Switzerland. In her role, she oversees various aspects of digital marketing, including performance marketing strategies, which encompass organic search, paid search, affiliation, display, paid social, and lead generation. Additionally, she manages customer relationship management (CRM) and email marketing strategies. Cécile leads a team of four professionals, guiding them in executing effective digital marketing campaigns.
Previous Experience at The North Face
Prior to her current role, Cécile Scaglia worked at The North Face as a Digital Media Specialist from 2019 to 2021 and as a Digital Media Manager from 2021 to 2022. During her tenure, she contributed to the company's digital media strategies and marketing initiatives, enhancing the brand's online presence and engagement. Her experience at The North Face has equipped her with a comprehensive understanding of digital marketing within the outdoor apparel industry.
Experience at Deckers Brands
Cécile Scaglia has a history of working at Deckers Brands, where she held multiple positions. She served as an Online Marketing Coordinator from 2016 to 2017 and as an Online Marketing Specialist from 2017 to 2018, both in London, United Kingdom. In these roles, she focused on developing and implementing online marketing strategies that supported brand growth and customer engagement. Her experience at Deckers Brands contributed to her expertise in digital marketing.
Educational Background
Cécile Scaglia has a solid educational foundation in marketing and e-commerce. She studied at EDHEC Business School, where she earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing, Media, and Communication from 2008 to 2012. She furthered her education at Université Paris-Est Créteil (UPEC), achieving a Master 2 in Commerce Electronique from 2012 to 2013. Additionally, she studied Webmarketing at Okanagan College for 11 months in 2010. This diverse educational background has equipped her with the skills necessary for her career in digital marketing.
Early Career Experience
Cécile Scaglia began her career in the marketing field with various roles that laid the groundwork for her future in digital marketing. She worked at Kookaï as a sales advisor in 2010 and later held multiple positions there, including Chef de projet e-marketing from 2013 to 2015 and Assistante e-commerce for five months in 2013. Additionally, she gained experience at Club Med as an Assistante Chef de projet Internet France for two months in 2012 and as Coordination Marketing Online NMEA for six months in the same year. These early roles provided her with valuable insights into marketing and e-commerce.