Chiara Gerosa
About Chiara Gerosa
Chiara Gerosa is a Product Merchandising Manager at The North Face, a VF Company, where she has worked since 2022 in Switzerland. She has extensive experience in merchandising, having previously held positions at Vans and adidas, and holds a Master of Science in Marketing Management from Università Commerciale 'Luigi Bocconi'.
Current Role at The North Face
Chiara Gerosa serves as the Product Merchandising Manager at The North Face, a subsidiary of VF Corporation. She has held this position since 2022, contributing to the company's merchandising strategies in Switzerland. In her role, she focuses on product assortment and market analysis to enhance the brand's presence in the outdoor apparel sector.
Previous Experience at Vans
Prior to her current role, Chiara Gerosa worked at Vans, also a VF Company, where she held the position of Merchandising Manager from 2020 to 2022. Her responsibilities included overseeing product lines and collaborating with cross-functional teams to drive sales growth. She initially joined Vans as a Junior Merchandising Manager from 2018 to 2020, where she gained foundational experience in merchandising.
Career Background at adidas
Chiara Gerosa has extensive experience with adidas, where she held multiple roles. She served as Assistant Manager CtC Merchandising Originals - Global for five months in 2016 and later as Assistant Merchandising Manager Women's - Global from 2017 to 2018. Additionally, she worked as a CtC Global Merchandising Intern for five months in 2016. These positions provided her with insights into global merchandising strategies and product development.
Educational Background
Chiara Gerosa studied at Università Commerciale 'Luigi Bocconi', where she earned a Bachelor's degree in Economia per Arte, Cultura e Comunicazione from 2011 to 2014. She continued her education at the same institution, achieving a Master of Science (MSc) in Marketing Management from 2014 to 2016. Additionally, she completed a graduate exchange program at National Chengchi University in 2015.
Internships and Early Career
Chiara Gerosa gained early career experience through internships at the Bank of England and the Royal Bank of Scotland in 2011. These internships provided her with exposure to financial services and project management. She also contributed to the Bocconi Students Marketing Society as a Consultant and Head of Institutional & International Relations from 2015 to 2016, enhancing her skills in marketing and organizational leadership.