Clare Melcher
About Clare Melcher
Clare Melcher is the Director of Paid Media at The North Face, where she has developed cross-channel journey building strategies since 2019. She holds a B.S. degree in Business Administration from the University of Colorado Boulder and has extensive experience in media strategy for various notable brands.
Current Role at The North Face
Clare Melcher serves as the Director of Paid Media at The North Face, a VF Company, since 2019. In this role, she is responsible for developing and executing media strategies that enhance brand visibility and engagement. She has focused on cross-channel journey building strategies for The North Face in both the U.S. and Canada, ensuring that marketing efforts are cohesive and effective across various platforms.
Previous Experience in Marketing
Clare Melcher has a diverse background in marketing, having worked with several notable companies. Prior to her current position, she was an Account Director at The Integer Group from 2016 to 2019 in the Greater Denver Area. She also held the position of Account Supervisor at Digitas North America from 2013 to 2016 in the San Francisco Bay Area, where she managed media strategy for key brands such as Playstation, eBay, and Hyundai.
Education and Expertise
Clare Melcher studied at the University of Colorado Boulder, where she earned a B.S. degree in Business Administration from the Leeds School of Business, focusing on Marketing. She possesses expertise in Direct Response Marketing and Customer Relationship Management (CRM), which supports her strategic approach to media and marketing.
Background in Account Management
Clare Melcher began her career in account management, starting as an Account Management Intern at Sterling-Rice Group from 2011 to 2012 in Boulder, CO. She then progressed to an Assistant Account Manager at Venables Bell and Partners from 2012 to 2013 in the San Francisco Bay Area. These early roles laid the foundation for her subsequent positions in the marketing sector.
Budget Planning and Management Skills
Clare Melcher has a strong background in Budget Planning and Management within the marketing sector. This expertise is critical for her role in overseeing paid media initiatives, ensuring that campaigns are not only effective but also financially viable.