Cole Pates
About Cole Pates
Cole Pates serves as the Media Director at The North Face, a VF Company, where he focuses on creating engaging content for outdoor products. He has a background in videography and content production, having worked with various brands and documented content for numerous winter Olympic athletes.
Current Role at The North Face
Cole Pates serves as the Media Director at The North Face, a VF Company, since 2023. In this role, he is responsible for overseeing media strategies and content creation that align with the brand's vision. His position is based in Denver, Colorado, where he utilizes his extensive experience in digital marketing and content production to enhance the company's outreach and engagement.
Previous Experience in Content Production
Prior to his current role, Cole Pates held various positions in content production and digital marketing. He worked as a Digital Marketing and Social Media Specialist at The North Face for three months in 2021. He also served as a Content Producer at Rockstar Energy Drink in 2019 and 2020, contributing to projects such as the Dew Tour and the Burton US Open. His experience spans multiple companies and locations, including work in Austria, New Zealand, and Colorado.
Education and Expertise
Cole Pates earned a Bachelor's degree in Media Production, Videography, Photography, and Technology, Arts, and Media (TAM) from the University of Colorado Boulder. His education provided him with a solid foundation in media creation and production techniques, which he has applied throughout his career in various roles across the outdoor and sports industries.
Passion for Outdoor Content Creation
Cole Pates has a strong passion for creating content that effectively showcases products and enhances brand visibility. He has documented content for 32 winter Olympic athletes and their sponsors, demonstrating his commitment to high-quality storytelling in the outdoor sports sector. In his free time, he enjoys skiing and snowboarding, which further informs his understanding of the outdoor lifestyle and the needs of athletes.
Career Aspirations
Cole Pates aspires to become a creative director, aiming to work with a diverse team to innovate marketing and advertising content. His goal is to leverage his experience in media production and digital marketing to develop engaging campaigns that resonate with audiences and elevate brand narratives.