Dalma Alicea
About Dalma Alicea
Dalma Alicea serves as the Brand Fit, Grade & Construction Standardization Manager at The North Face, where she has worked since 2021. With a background in technical design and patternmaking, she specializes in fit analysis and has contributed to innovations in denim sizing.
Current Role at The North Face
Dalma Alicea serves as the Brand Fit, Grade & Construction Standardization Manager at The North Face, a VF Company, since 2021. In this role, she focuses on enhancing brand specifications and promoting CTR to improve speed to market. Alicea collaborates with cross-functional teams, including international IBO teams, to ensure adherence to timelines in design, product, and brand development. Her expertise in fit and sizing analysis, particularly through Alvanon Dress Form Development, contributes significantly to the brand's product offerings.
Previous Experience in Technical Development
Prior to her current position, Dalma Alicea worked as the Technical Development Manager at The North Face from 2019 to 2021. In this capacity, she was responsible for overseeing technical aspects of product development. Her earlier experience includes eight years as a Senior Technical Designer at JC Penney, where she honed her skills in technical design and patternmaking. Additionally, she worked as a Patternmaker at Simplicity Pattern Company and as a Freelance Patternmaker at 24 Seven Inc.
Educational Background
Dalma Alicea studied at the Massachusetts Institute of Technology, where she earned a Certificate in New Ventures with a focus on Entrepreneurship/Entrepreneurial Studies in 2018. She also completed an Associate of Arts and Sciences (A.A.S.) in Patternmaking at the Fashion Institute of Technology from 1990 to 1993. Furthermore, she has pursued various leadership training programs, including Situational Leadership® II and certifications in Fierce Foundation, Fierce Feedback, and Fierce Coaching.
Specialization in Fit and Sizing
Dalma Alicea specializes in advanced fit and sizing analysis, particularly through her work with Alvanon Dress Form Development. She has developed award-winning denim fit and new Extended Plus Sizes, showcasing her innovative approach to fashion design. Known for establishing standardized procedures and best practices in technical design and patternmaking, Alicea's contributions have significantly impacted the industry.
Leadership and Certification Training
Alicea has completed various leadership training programs, including certifications in Organizational Leadership and Crucial Conversations. She studied at the Crucial Suite from 2014 to 2016, focusing on accountability and essential skills for leaders. These certifications complement her technical expertise and enhance her effectiveness in managing teams and projects within the fashion industry.