Danielle Ford
About Danielle Ford
Danielle Ford is a Senior Merchant for Equipment & Accessories at The North Face, a VF Company, with extensive experience in supply chain management and e-commerce. She has held various roles in notable companies, including Sports Authority and JC Penney, and possesses strong analytical skills in sales and inventory forecasting.
Current Role at The North Face
Danielle Ford currently serves as the Senior Merchant for Equipment & Accessories at The North Face, a VF Company. She has held this position since 2023, working in a hybrid capacity from Denver, Colorado. In this role, she is responsible for overseeing product selection and inventory management, ensuring that the company's offerings align with market demands and customer preferences.
Previous Experience in Retail Management
Prior to her current role, Danielle Ford accumulated extensive experience in retail management. She worked at Sports Authority as Manager of Replenishment & Supply Chain for the Team Sports Division for three months in 2016. Her tenure at Sports Authority also included positions as Associate Buyer for Kids Footwear and Planner II for Baseball Equipment & Men’s Athletic Footwear, where she developed her skills in inventory management and supply chain operations.
Background in E-commerce and Sales Analysis
Danielle Ford has a strong background in e-commerce and sales analysis. She worked at The North Face as an E-commerce Senior Sales Planning Analyst from 2019 to 2022, where she focused on sales forecasting and inventory management. Additionally, her expertise includes managing Amazon accounts and conducting ad hoc reporting, which has contributed to her analytical capabilities in sales and inventory forecasting.
Education and Academic Qualifications
Danielle Ford studied at the University of Oklahoma, earning a Bachelor of Arts and Science in Communications from 2000 to 2004. She also attended Cascia Hall Preparatory School from 1997 to 2000, where she completed her general education. Her academic background has provided her with strong communication skills, which are essential in her professional roles.
Professional Skills and Expertise
Danielle Ford possesses a range of professional skills, including strong analytical capabilities and expertise in stock management. She has a proven track record in successful change implementation within supply chain management. Her experience includes vendor and customer communication, purchase order management, and a deep understanding of the retail landscape, particularly in sporting goods and accessories.