Daphne Gan
About Daphne Gan
Daphne Gan serves as the Director of Integrated Marketing at The North Face, bringing extensive experience from the luxury goods, jewelry, and beauty sectors. Her background includes key roles at SWAROVSKI, Akris, and Estee Lauder, where she developed strong skills in digital strategy and customer acquisition.
Current Role at The North Face
Daphne Gan serves as the Director of Integrated Marketing at The North Face, a VF Company, since 2022. In this role, she utilizes her extensive experience in digital strategy and customer acquisition to enhance the brand's marketing efforts. Her leadership is focused on integrating various marketing channels to create cohesive campaigns that resonate with consumers in the outdoor apparel sector.
Previous Experience in Luxury Goods and Beauty Industries
Daphne Gan has a robust background in the luxury goods and beauty industries. She worked at SWAROVSKI as the Head of Digital Marketing & Operations from 2012 to 2017 in Zürich, Switzerland. Following this, she held the position of Global Marketing Director at Akris from 2017 to 2021, also in Zürich. Her roles in these companies involved developing marketing strategies that align with brand positioning in competitive markets.
Educational Background in Marketing and Communications
Daphne Gan earned a Master of Science degree from Northwestern University, where she studied Marketing, Brand Management, Communications, Media, and Public Relations from 2006 to 2007. This educational foundation has equipped her with the knowledge and skills necessary for her roles in marketing and integrated communications across various industries.
International Work Experience
Daphne Gan possesses a strong international perspective, having worked across major markets in Asia, the US, and Europe. Her career includes roles in Shanghai, China, where she served as E-Commerce Manager for Estee Lauder Companies and as an Account Director at Digitas. This diverse experience has contributed to her understanding of different consumer behaviors and marketing strategies in various cultural contexts.
Skills in Digital Strategy and Team Leadership
Daphne Gan is recognized for her analytical and problem-solving skills, which have been crucial in her marketing roles. She has a strong background in digital strategy and customer acquisition, essential for integrated marketing. Additionally, her ability to lead and engage teams has been demonstrated throughout her career, enabling her to achieve business goals in diverse cultural settings.